For the third year, the Parke County Chamber Board and Membership Committee are announcing an opportunity to promote local merchants and services. We are kicking off our ―Shop Local campaign on Tuesday, August 9th from 4:30 to 6:30 p.m. at a ―Business After Hours‖ program at the Old Jail Inn Parke County Drunk Tank Winery in Rockville. See the enclosed invitation. Our goal is to give our member businesses a personalized identity by both publishing a ―Shop Local‖ tabloid in the Sentinel and through radio ads with the Crossroads stations that include WAXI. Only the first 38 members who contact the Chamber Office can be included in the tabloid, however, we can accept many radio ads. Your confirmation of participation is needed in the Chamber Office by August 15th. See the enclosed information sheet. Ads in the tabloid are being sold for $30. Each ad should include a photo of you and/or your staff who will be identified by name if you wish. Chamber directors will go to members who are confirmed participants between August 22-31 to take photos for those who need them as well as picking up information sheets and payments. The tabloid will be published in the Sentinel the week before the Covered Bridge Festival. So the pull out tabloid will be available to our visitors and can also be retained by local citizens to be used over the next several months. This year the Chamber is also partnering with Crossroads Communications (WAXI-FM, WBOW-FM and ESPN Sports Radio) for the annual ―Shop Local campaign. The Sentinel tab in early October will be followed up by radio advertising in November, prior to Black Friday. As a participant in the new radio partnership, Chamber member businesses will share in several commercials scheduled to run across all 3 radio stations. This additional partnership adds a powerful expansion for the Shop Local campaign. The cost for only the radio portion is $40 per business. A combination discount package of both the tabloid and the radio ads is $65. We would like to focus on the people who work at our businesses which helps us put a face on the merchants so local people and our visitors alike can better identify with them. This strategy will also encourage our local folks to shop local, which has 2-3 times more financial impact in our community, promotes more reinvestment locally, creates jobs and promotes donations to local charities and causes. In order to participate in the ―Shop Local‖ campaign, please complete and return the enclosed form ―Information For Chamber of Commerce Shop Local Campaign by August 15, 2011. Additional information on the ―Shop Local campaign will be available at the ―Business After Hours program on August 9th. Come and enjoy some complimentary hors d’oeuvres, wine tasting, door prizes and networking with other Chamber members and their guests! Hope to see you!!
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